ツボエの極上おろし金|パッケージ

Project Info

Client:
株式会社ツボエ
Year:
2019〜2021
Url:
https://tsuboe.co.jp/pages/gift

Client:
株式会社ツボエ

Year:
2019〜2021

Url:
https://tsuboe.co.jp/pages/gift

Credits

Art Director:
  • 栗山 薫(kuriyama kaoru design)
Package Designer:
  • 栗山 薫(kuriyama kaoru design)

Art Director:
栗山 薫(kuriyama kaoru design)

Package Designer:
栗山 薫(kuriyama kaoru design)

Categories

Overview

Tsuboe no Gokujou Oroshigane|Package Design

I was responsible for the package design of Tsuboe no Gokujou Oroshigane.
The concept was to create a “visible nail box” — a design that embodies both functionality and refined beauty while remaining sustainable.

The package is made from a thick specialty paper, GA File Gray 450kg.
After die-cutting, blind embossing, and foil stamping, each sheet is precisely folded into a nail box form.
Originally used to store small hardware parts, this humble industrial structure was reinterpreted as a gift package, emphasizing both its precise construction and the quiet presence of the material itself.

Through repeated prototyping, every dimension and fold was refined to achieve perfect accuracy — a paper expression of Tsuboe’s metalworking craftsmanship.
By removing unnecessary decoration and eliminating wrapping, the package stands gracefully on its own as a gift.

The moment it is first held brings a quiet sense of anticipation —
a brief, tactile experience carefully shaped through design.