THE SASTI|ロゴマーク/サインデザイン

Project Info

Client:
県央ランドマーク株式会社
Year:
2023

Client:
県央ランドマーク株式会社

Year:
2023

Credits

Art Director:
  • 栗山 薫(kuriyama kaoru design)
Designer:
  • 栗山 薫(kuriyama kaoru design)

Art Director:
栗山 薫(kuriyama kaoru design)

Designer:
栗山 薫(kuriyama kaoru design)

Categories

Overview

THE SASTI|Logo Mark & Signage Design

For the members-only flexible shared office THE SASTI, we developed the logo mark and provided implementation-ready signage design assets.
To ensure the signage performs reliably on site, we specified legibility tests, minimum sizes, and color standards appropriate to the display environment.

Logo Concept
Focusing on the structure of a traditional mon—a symbol of “what is handed down across generations”—we overlaid the letters SASTI in a digital stroke, uniting two contrasting elements to express heritage and renewal (DX) advancing side by side.
Within the mark, the letters “I” and “T” evoke people inside the building, signaling a hub where people gather and intersect. The orange accent creates a memorable focal point within the calm exterior.